Our logotype has been designed using the Murecho Light and Murecho ExtraBold fonts. In order to ensure brand style consistency, and increased brand recognition, use the fonts from the Murecho family for all our official and public-facing materials.
The complete Murecho font family is quite large, including many different weights, as well as a full complement of international characters. It is freely downloadable from the Google Fonts Library at:
Both the ExtraBold and the Light fonts in the Murecho family are ideally suited for large headings. Keeping in style with our logotype, our brand defies grammatical convention and usually has sections headings set in all lowercase letters.
Murecho Bold font can be used for button labels, and minor sub-headings. For body text, use the light or regular weight fonts. Other weights, such as Extra Light, Semibold, and Medium can be used as needed for text elements that require special treatment, such as captions, table headings and graph labels.
We encourage you to use the perfect fourth typographic scale when choosing font sizes for elements on your designs. This means that once you've picked your base size — i.e., the size of your body text — you should increase or decrease the next level of text by a factor of 1.333.
Primary Heading, level 1
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Major heading, level 2
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Content subdivision, heading level 3
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Minor content subdivision, heading level 4
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Minor content sub-level, heading level 5
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Content block marker, heading level 6
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Our Voice
inclusive, unique, and meaningful
When writing for Ceremonies by Cate, the copywriter should always keep in mind that our materials should reflect our core values. The language should feel welcoming and embrace all life’s transitions, whether joyous or somber. Sentences should convey empathy without being overly sentimental and inspire trust . Be conversational yet tactful. Although our voice should always be inclusive, unique and meaningful, it can take on an informal or formal tone, depending on the target audience.
Informal Tone
When writing in an informal tone, the copywriter should sound like they're having a friendly, natural conversation with the reader. The language should be relaxed, approachable, and relatable—like two friends chatting, not a business pitching. Use contractions (like "I'm" or "you'll"), sprinkle in some humor or personality, and avoid overly formal phrasing or jargon. Sentences can be shorter and punchier to reflect the casual flow of conversation.
The writing should feel warm and human, with a sense of "I get you" relatability. Most importantly, focus on authenticity—let the writer’s genuine enthusiasm, empathy, or humor shine through, instead of sounding overly polished or rehearsed.
Formal Tone
When writing in a formal tone, the copywriter should aim for professionalism, clarity, and respect. The language should be polished, precise, and free of slang or contractions. Sentences are typically longer and more structured, favoring complete thoughts and avoiding overly casual phrasing. The tone should convey credibility and authority while maintaining warmth and empathy, especially if the subject matter is personal or emotional.
Formal writing often includes more courteous language (“We are honored to assist…” or “It would be our privilege…”), a focus on professionalism, and a clear presentation of information. The goal is to inspire trust, respect, and confidence while maintaining a respectful, courteous approach.